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SEO how-to guides

8 Essential Metrics to Watch When Doing SEO

August 12, 2020
Does SEO even work? Use these metrics to measure SEO results and guide your optimization effort.

Image SEO: Ranking higher using images

August 04, 2020
Everything an SEO expert needs to know to use images for ranking. With the right implementation, pictures can be both a decoration and a ranking benefit.

9 Reasons Google Rankings Suddenly Dropped: Recovery Guide

July 28, 2020
Are you seeing a sudden drop in rankings? Use this guide to find potential causes, recover lost positions, and protect your website from future drops.

10 Google Patents to Boost Your SEO Effort

July 21, 2020
From current ranking signals to future algorithm updates — Google patents are the ultimate source of SEO knowledge. Here are the ones you should know about.

8 SEO Tips Inspired by the Quality Rater Guidelines

July 14, 2020
Quality Rater Guidelines are a goldmine of search optimization ideas. Use the ones in this list to stay ahead of upcoming search algorithm updates.

The Comprehensive Guide to Google My Business Listings

July 07, 2020
Google My Business changed the game for local SEO. Read this guide to learn how to create a business listing and manage your company's online presence for free.

How to Rank Your Content: SEO Writing Checklist

June 30, 2020
Unlike a regular post, a blog post created with search optimization in mind is able to procure its own audience and remain afloat for years to come. Create enough of such posts and you’ve got yourself a constant stream of free traffic.

Internal Links for SEO: Best Practices 2020

June 23, 2020
Internal links are not as powerful a ranking factor as backlinks, but, when implemented correctly, they can help you bring some of your pages forward in search.

Beginner's Guide to Structured Data for SEO

June 16, 2020
Structured data is one of the more exciting SEO topics — it offers a wealth of search benefits, but is still severely underutilized by website owners. Use this guide to take full advantage of this often-overlooked search enhancement.

8 SEO Tips for Small Business Owners

June 09, 2020
Without the budget of a big company and the authority of an established brand, smaller businesses may have to approach some aspects of search optimization in a different way.

Google's New Ranking Factors: Core Web Vitals

June 02, 2020
Google has recently named three user experience metrics to become new search ranking factors. The metrics are designed to measure loading speed, interactivity, and visual stability, and are known jointly as Core Web Vitals.

How We Cut Cost per Lead Six Times [Case Study]

May 26, 2020
Katy and Jack are senior SEO specialists at a leading SEO agency in Bristol, Digital NRG. Hired by a vocational training provider, the agency has managed to double the website's traffic, create new sources of leads, and lower the cost of conversion dramatically — all through search optimization techniques.

12 Obsolete SEO Tactics to Avoid in 2020

May 12, 2020
Learn about popular SEO tactics that still persist despite being proven useless or even outlawed by search policies.

Content Optimization Guide for Higher Search Visibility

May 06, 2020
Learn to use SEO tools for creating and optimizing content that can rank high in SERPs and stay there, as well as bring traffic over a long period of time.

5 Rich SERP Features for Driving More Traffic

April 29, 2020
Rich features are a mainstay of any Google SERP. This guide is about leveraging rich results to drive more traffic and even conversions directly from the SERP.

Keyword Difficulty: How to Determine Your Ranking Potential

April 21, 2020
A comprehensive guide on how to establish keyword difficulty using keyword software as well as your own analytical abilities.

Website Auditor: Create and Optimize SEO Content

April 14, 2020
A step-by-step guide on using the new Content Editor to create killer SEO content.

How SEO helped us to grow leads by 30% [Case Study]

April 07, 2020
David Sorauer is a Sydney-based digital marketer with over 15 years of industry experience. In this post, David tells us about one of his recent success stories, where he used an SEO campaign to deliver a 30% increase in conversions. Read on for tips, tricks, and lessons learned.

21 Tactics to Optimize Your Blog for SEO

April 07, 2020
This guide focuses on the fundamentals of SEO and online marketing for businesses that are quite new to blogging. You'll discover how you can build the strong foundation for your blog, make it optimized for users and search engines, without spending a fortune on costly tools and services.

9 SEO experts share their takes on Google core updates

March 25, 2020
2020 is not a fun year so far. On top of all the anxiety-inducing things going on in the world, it seems to be the year of Google updates.

We've seen two so far already — one major core update in January and a smaller one in February.

And Google claims again and again that the updates are par for the course, that they are doing them all the time.

So how do we make sense of all these updates?
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